Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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“Gamers are not who brands think they are”
On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan Stringfield, Global Business Marketing from Activision...
IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK's Gaming Group We are delighted to be part of IAB UK's Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It's packed with insights from...
AdInMo CEO joins mobile industry discussion with Activision & Omdia
We're excited to join a fantastic line-up of speakers on 18th February where our very own CEO Kristan Rivers will be chatting about InGamePlay brand advertising as one of the key mobile gaming trends of 2021. The mobile games market like many digital channels thrived...
