Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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AdInMo & SmartyAds partnership connects programmatic buyers to InGamePlay brand advertising opportunities
Advertisers of SmartyAds can now access AdInMo’s global mobile games ad inventory across all Smartphone devices to better engage the hard-to-reach Gen-Z and Millennial audiences. We recently announced a new partnership with a global programmatic advertising ad tech...
YT Branding Group – Ad measurement was great; now it’s a curse
Interview with Yvonne Tocquigny, partner at TY Branding Group “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. This sentence, attributed to department store owner John Wanamaker, has become a legendary comment on the...
AdInMo SDK launches on the Unity Asset Store
New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers...
