Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media....
Vulcron and AdInMo partner to monetize mobile multiplayer game
Developers of hit first person shooter Pixel Strike 3D release Android and IOS updates featuring InGamePlay brand ads. AdInMo, the mobile InGamePlay™ brand advertising platform, today announced a deal with Vulcron to integrate InGamePlay brand ads in its hit...
Fireside Chat @Pocketgamer Digital 6: AdInMo and Impact Unified
Join us on 19th April at Pocket Gamer Connects Digital #6 when our CTO, Chris Wright and Hannes Hultgren, CSO from Impact Unified, will be chatting to Dave Bradley from Steel Media to discuss the potential of InGamePlay brand advertising. What is InGamePlay brand...
