Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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AdInMo Strengthens In-Game Ops Team
AdInMo hires former Viacom and Gameloft executives. We’re delighted to announce two new members of Team AdInMo as part of our scale-up plans. Reece Eaton joins as Ad Operations Director and will work with AdInMo’s global demand partners including InMobi, Pubmatic and...
What will be the Winning Monetization Mix for 2022
I've been reflecting on the great insights shared among games industry peers at the recent PocketGamer.biz roundtable. Joining me on the panel was: Tianyi Gu: Newzoo Market Lead Telecom & Mobile ServicesAlex Olthoff: Yodo1 Head of MAS Customer ProductMichal...
Indie Showcase Vlog from Develop: Brighton
While at Develop: Brighton our Head of Design, Nathan Ball, spent plenty of time hanging out at the Indie Showcase, which exhibited some fantastic innovations, ranging from playable abstract art pieces to complex meditations on grief and loss. Check out the full...
