Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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Personalization, Play-To-Earn and the obligatory Metaverse. Our CEO Kristan Rivers looks at the year ahead.
The start of a new year demands obligatory predictions, and it’s inspiring to reflect on what the tech world will bring us in 2022 having just been at CES in Las Vegas, the annual tech barometer of top dogs and top duds. You won’t be surprised about the key topics on...
December Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
Team AdInMo’s Top 10 Mobile Games of 2021
While it hasn't been a great year for much, 2021 has been a great year for games, particularly in the world of mobile. From exciting new releases, to revisiting the classics, there was something for everybody. Here at Team AdInMo, we've sorted through our favourites...