Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability
Adtech partnership based on privacy-first approach to ad targeting. AdInMo and on-device contextual intelligence platform NumberEight have announced at Gamesforum Barcelona to drive privacy-first personalization for in-game advertising. AdInMo’s InGamePlay brand...
Pocket Gamer Connects London
Team AdInMo can't wait to be back at The Brewery again - the iconic home of Pocket Gamer Connects London. The team will be there in force, look out for the orange t-shirts! Our CEO Kristan Rivers will be on stage on Day One (Monday 14th Feb, 3PM GMT) discussing What...
Meet us at Gamesforum Barcelona
It's great to be attending live events again and what better place to start than beautiful Barcelona where Gamesforum hosts it’s latest summit on Thursday 10th February? As part of Gamesforum Barcelona, our CEO Kristan Rivers will be discussing ad monetization in free...