Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
More…
Giving Developers Choice & Control
The benefits of in-game advertising are clear: incremental revenue and a non-interruptive experience for your players. But we know that, for you, it’s in-YOUR-game advertising. This is why our toolset includes features to give developers more control over how...
5th April: Mobile Monetizer Summit
Calling all developers and publishers. Join us in London, to discover the latest trends, issues and opportunities in mobile advertising and monetisation. On Tuesday 5th April we’re co-hosting a free, invite-only Mobile Monetiser Summit in association with...
A History of In-Game Advertising and Why They Just Work
Back in 2008 WIRED published an article titled “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with...