Player Insights 2021

May 28, 2021 | Developer, Insights

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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Game Spotlight: 100 Doors Escape from Prison from Peaksel

Game Spotlight: 100 Doors Escape from Prison from Peaksel

With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration. The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum...

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Stealth Master InGamePlay Case Study

Stealth Master InGamePlay Case Study

Global hyper-casual games publisher SayGames see in-game advertising as a strategic opportunity to improve player experience and drive incremental revenue. In our latest game developer case study, we take a look at how SayGames integrated AdInMo’s InGamePlay brand ads...

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December Developer Shoutout

AdInMo Developer Shoutout

We want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. In this Quarter 1 2022 edition of the AdInMo Developer Shoutout we’ll be talking about some of...

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