Player Insights 2021

What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.

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Meet us at Gamesforum Berlin
The next stop on our events tour is to the cultural city of Berlin, where Gamesforum will be hosting their latest summit on Wednesday 15th June. As part of Gamesforum Berlin, our CEO Kristan Rivers will be joining fellow monetization experts Kalok Chan of Verve,...
Pioneering Programmatic
From the cookie-less world and first party data to new channels and contextual targeting. At the recent Programmatic Pioneers Summit in London, it was refreshing to NOT hear lots of GAFA (Google, Amazon, Facebook and Apple) bashing, despite the dominance of the...
June European Tour
Meet Team AdInMo in Berlin, Istanbul or London It's definitely great to be back at in-person events and Team AdInMo will be out in force at several upcoming industry events meeting our games and advertising partners. If you’re attending any of the following events...