Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
More…
Meet us at Gamesforum London
Meet Team AdInMo at Gamesform London on Thursday 15th September! One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting...
Mobile Games Contextual Targeting: Game On
The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in...
