Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Advertising in a Privacy-first World
Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model. This article was written by Graham Turner, Sub Editor for DIGIT...
Meet us at Gamesforum Seattle
Meet Team AdInMo Stateside on Wednesday 26th October It’s almost time to saddle up for the next Gamesforum this time taking place in Seattle. AdInMo's CEO and Co Founder, Kristan Rivers will be presenting a practical guide on how to monetize with in-game advertising...
Interview with Brendan Carney from Asobu
We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following...
