Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Co-founder Kristan Rivers predicts the year ahead from Attention to Audiences via Monetization Convergence
Depending on where you wish to define the starting point, mobile gaming has been around since 1997 and Nokia’s 6610 phone with the ubiquitous Snake game, or it could be 1999 when a handful of pioneering start-ups (including I-play for whom many of Team AdInMo worked)...
Team AdInMo’s Top 10 Mobile & PC Games of 2022
This year has been another smash for new game releases. The much anticipated God of War: Ragnarok did not fail to deliver its best title in the series and who can forget the enormous success of Elden Ring released earlier in 2022? Every year we ask Team AdInMo to...
Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players
Eskimi, one of the leading AdTech platforms in the programmatic industry, has recently partnered up with AdInMo to accelerate in-game advertising and enhance the experience for both players and advertisers. Mobile gaming is the largest and fastest-growing gaming...
