Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
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Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February. As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior...
In a noisy digital landscape, why is gaming so important for advertisers?
There’s no slowing down for digital any time soon, we’re favouring digital channels more than ever with our time spent consuming content expected to reach a daily average of 8 hours and 23 minutes (very accurate) in 2024. Media consumption has shifted considerably...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with...
