Player Insights 2021
What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad formats can have a detrimental effect on the player experience. Here are some of the key takeaways.
More…
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
Meet us at Gamesforum Barcelona 2025
Hybrid Monetization and Retention Insights to be unveiled At Gamesforum Barcelona our CEO and co-founder, Kristan Rivers, will be on stage with our partners SuperScale sharing the latest InGamePlay data insights from a case study on the classic free-to-play mobile...
IAPBoost™️ unwrapped at PGC London 2025
This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0. We launched our latest SDK in Q4 rolling out new hybrid monetization features and...
