Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
We are excited to announce our partnership with Reality Gaming Group to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).
Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game published by Reality Gaming Group. A vibrant marketplace already exists where collectors and players alike can trade cards for real money to complete their decks. Each trading card is tokenized and secured on the blockchain.
The global campaign runs across AdInMo’s in-game advertising network where display ads are dynamically integrated into gameplay and do not interrupt player immersion. The campaign features fan favourite characters from Doctor Who and promotes the exclusive sale of the “Founders Tokens”, which enable players to gain early access and waive marketplace fees. Available for $1,000 each, this will be the largest single public sale event for Doctor Who: Worlds Apart tokens to date.
Tony Pearce, CEO and Co-Founder of Reality Gaming Group, said: “More and more people are realizing the potential of NFT Games. In-game advertising is the ideal media channel to creatively raise greater awareness of our latest Doctor Who: Worlds Apart drop and brings together two innovative gaming trends.”
Kristan Rivers, CEO and Co-Founder of AdInMo, added: “BBC Studios has a track record of exploring new technologies. Reality Gaming Group’s campaign is a fantastic use case of immersive in-game advertising. It shows how vibrant the gaming ecosystem is right now driving innovation, enabling advertisers to reach relevant audiences and engage in new ways, creating better brand experiences for players.”
About Reality Gaming Group
Reality Gaming Group develops innovative games and marketplaces that combine the best of traditional gaming with new technology based on the blockchain and Non-Fungible Tokens.
More information on the Doctor Who: Worlds Apart Founders Token can be found here: https://doctorwho-worldsapart.com/doctor-who-worlds-apart-founders-token/
More information on the Doctor Who: Worlds Apart game, including press information and images, can be found here: https://doctorwho-worldsapart.com/press/
More…
A History of In-Game Advertising and Why They Just Work
Back in 2008 WIRED published an article titled “Why In-Game Ads Just Won't Work”, exploring why in-game advertising would eventually become “...a thing of the past.” As CEO and co-founder of an in-game advertising company, you may be surprised to learn I agree with...
Game Spotlight: Virtual Droid 2 from Castry Games
In Virtual Droid 2, Castry Games showcases the potential of a mobile Metaverse in a game that lets players immerse themselves in a range of zones and interact with others online. Here, we discuss their experience monetizing with AdInMo’s SDK and their thoughts on...
Game Spotlight: Pixel Strike 3D from Vulcron
Canadian developer Vulcron has been successfully monetizing its retro-inspired FPS Pixel Strike 3D with InGamePlay ads for nearly year now. So we asked the team at Vulcron to tell us about their experience integrating in-game advertising into the fast-paced shooter. A...
