IAB UK Guide to Gaming
An introduction to the world of gaming by IAB UK’s Gaming Group
We are delighted to be part of IAB UK‘s Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming offers. It’s packed with insights from the working group on different gaming audiences, formats and how to deliver effective gaming campaigns.
“One of the best ways to connect advertisers and hard-to-reach audiences is through the medium of gaming. As a member of the IAB Gaming Group I’m thrilled with the release of this Guide to Gaming. It’s a great introduction for advertisers to the world of gaming and in particular happy to help shine the spotlight on the new mobile advertising category: in-game brand ads.”
Kristan Rivers, CEO and Co-founder AdInMo.
Download the Guide to Gaming here
- In the Game: In-game advertising opportunities, looking specifically at how brands can directly influence gameplay visuals/audio with their messaging or alter the gaming experience through skins and sponsored content
- Around the Game: The opportunities available to brands during the gaming experience but not within the gameplay itself. Examples of this include in-app rewarded video, interstitials and overlayed audio ads
- Away from the Game: Opportunities within gaming that exist away from the gameplay experience itself. This includes streaming, esports, influencer and content marketing
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