How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan.
In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the list of ‘emerging channels’ alongside CTV, DOOH and audio. While today in-game ad spend in the US currently accounts for less than 6% of total digital advertising spend, gaming advertising revenues are projected to skyrocket to $130 billion by 2025, driven in-part by media planners’ recognition that gaming is a channel where consumers spend a lot of time.
As the digital space becomes increasingly saturated, brands are seeking more meaningful ways to connect with their target audiences, acknowledging that attention is a scarce and fleeting commodity. Innovative brands are embracing gaming as an essential aspect of a consumer’s daily consumer journey, with more and more marketers realising the channel’s inherent value as part of their omnichannel spend.
Most consumers of today embark on a daily journey through a myriad of digital touchpoints and advertising experiences:
Sounds like a noisy advertising landscape right? But the audience is in control of the media and ready to engage when it’s the right ad at the right time . The true power of an omnichannel marketing approach lies in its ability to penetrate diverse audiences when and where the consumers are, instead of expecting consumers to come to the brand.
As gaming continues its meteoric rise as a powerful advertising medium, it’s becoming an essential touchpoint on the media plan for those advertisers embracing an omnichannel marketing approach to connect with their target audience.
Yasin Dabhelia
AdInMo, Demand Advisor
More…
Meet us at HIT Games Berlin 2025
Team AdInMo are super excited to be heading to Berlin for the HIT Games Conference on 24th–25th April. As part of our ongoing mission to help game developers and publishers innovate their hybrid monetization strategies , we’ll be participating in the roundtable...
Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
Key takeaways from our recent Gamesforum "Mobilize and Monetize" podcast discussing how in-game is driving monetization evolution.The Shift Towards Hybrid Monetization According to AdInMo and Gamesforum's report, 72% of game developers were planning to advance a...
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...