Game Spotlight: 100 Doors Escape from Prison from Peaksel
With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration.
The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum they solve bringing them closer to their ultimate escape.
In-Game Advertising Integration
The ads that Peaksel have placed in the game are both natural and practical, taking the form of framed pictures on the walls of the various cells the player must escape from. These blend nicely into the background in each level, while also delivering consistent, reliable impressions throughout gameplay. In the video below, we take a detailed look at what they’ve done:
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Meet us at HIT Games Berlin 2025
Team AdInMo are super excited to be heading to Berlin for the HIT Games Conference on 24th–25th April. As part of our ongoing mission to help game developers and publishers innovate their hybrid monetization strategies , we’ll be participating in the roundtable...
Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
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A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...