Designing for InGamePlay Brand Ads
Download V3 of our Integration Guide
AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and designers) happy.
The Integration Guide is written by our in-house Game Designer, for Game Designers. It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting new ad category as well as lots of tips and techniques based on game design theory to optimise your implementation.
This updated version of the guide also includes additional information on the improved debugging tools that come with SDK V2.2, and a useful Tools & Resources section, which you can refer to before, during, and after your integration for a helping hand.
More…
July Developer Shoutout
Each month we want to give kudos to our developer community. Mobile games development is a fine balance between designing the best games, keeping players happy and paying the bills. We get it. These are the developers pioneering the use of immersive ads in their games...
InGamePlay breast cancer awareness campaign targets young and male mobile gamers
UK cancer charity Walk the Walk's in-game advertising campaign sees 58% take or plan to take action, with a 24% increase in likelihood to donate among male audience AdInMo, the InGamePlay brand advertising platform, has published the results of a mobile in-game...
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
As part of our #InGameAdMonth with Pocketgamer.biz we spoke to Rovio’s VP of advertising Jarkko Rajamäki to learn more about the publishing giant's in-game advertising and how developers can take advantage of the new opportunities being created by the format. Rovio...
