Designing for InGamePlay Brand Ads
Download V3 of our Integration Guide
AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and designers) happy.
The Integration Guide is written by our in-house Game Designer, for Game Designers. It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting new ad category as well as lots of tips and techniques based on game design theory to optimise your implementation.
This updated version of the guide also includes additional information on the improved debugging tools that come with SDK V2.2, and a useful Tools & Resources section, which you can refer to before, during, and after your integration for a helping hand.
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5th May: Nathan is Speaking at Startups 101, Turing Fest 2022
Our Head of Game Design is taking part in a panel discussion at Turing Fest's Startups 101 event in Dundee this week! Nathan will join a panel of other recent startup hires including, Lewis Sweenie from Broker Insights and Katy Wood from Hyper Luminal Games. This will...
Game Spotlight: 100 Doors Escape from Prison from Peaksel
With 100 Doors: Escape from Prison, Peaksel have unlocked the secret to a great InGamePlay ad integration. The game is a classic escape-the-room style puzzler with a gritty prison twist, where players must scheme their way to a solution in each cell, each conundrum...
Stealth Master InGamePlay Case Study
Global hyper-casual games publisher SayGames see in-game advertising as a strategic opportunity to improve player experience and drive incremental revenue. In our latest game developer case study, we take a look at how SayGames integrated AdInMo’s InGamePlay brand ads...
