Designing for InGamePlay Brand Ads
Download V3 of our Integration Guide
AdInMo’s InGamePlay brand ads are seamlessly integrated into mobile games. Crucially our ads are click-free which means they don’t interrupt gameplay and actually help player retention. It’s a great incremental monetization channel that keeps players (and designers) happy.
The Integration Guide is written by our in-house Game Designer, for Game Designers. It walks you through how to start placing InGamePlay brand ads in your games and includes the practical basics of this exciting new ad category as well as lots of tips and techniques based on game design theory to optimise your implementation.
This updated version of the guide also includes additional information on the improved debugging tools that come with SDK V2.2, and a useful Tools & Resources section, which you can refer to before, during, and after your integration for a helping hand.
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August & September Events
Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August...
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team...
AdInMo SDK: Placement Settings
Ads that are part of the gameplay solve the biggest monetization problems: immersion and retention, but we also get it’s just as important to maintain the game’s authenticity. As with any monetization method, InGamePlay best practice requires a balance between...