Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
It is not a surprise to us that the number one consideration when implementing a new monetization platform is whether the model and integration will interrupt gameplay. This enforces the importance and desire for the in-game ad format.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
You will discover:
- Are grassroots developers feeling positive or negative about 2022?
- What are the biggest threats to the games business?
- Are technologies like blockchain and AR more popular than last year?
- And loads more…
Get the survey results by clicking here.
More…
Apex Mobile Media and AdInMo forge partnership to accelerate in-game advertising adoption
In-app adtech provider has partnered with UK based AdInMo to bring in-game advertising to its Canadian clients. InGamePlay brand advertising platform AdInMo and Apex Mobile Media, a leader in mobile in-app advertising have announced a partnership to bring in-game...
Game Spotlight: Gumslinger from Itatake
Swedish developer Itatake were 2021 winners of Google Play’s Indie Games Festival with Gumslinger: a gummy sweet inspired PVP shootout. In this first post in our new Game Spotlight Series, we chat to the team about their success and experience of monetizing with...
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
We are excited to announce our partnership with Reality Gaming Group to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game published by...