Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
It is not a surprise to us that the number one consideration when implementing a new monetization platform is whether the model and integration will interrupt gameplay. This enforces the importance and desire for the in-game ad format.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
You will discover:
- Are grassroots developers feeling positive or negative about 2022?
- What are the biggest threats to the games business?
- Are technologies like blockchain and AR more popular than last year?
- And loads more…
Get the survey results by clicking here.
More…
Game Spotlight: The Wanderer from Jamie Parish
Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL updates. The game was published by Greenlight Games. AdInMo recently...
Testing Features and Techniques
Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing, studio-sinking catastrophe. With in-game...
We stand with Ukraine
Here’s a few of the pictures from our fundraising event in aid of Ukraine and in honour of our teammates displaced across Europe right now. For those attending it was an emotion-fuelled evening of incredible music, poetry and heart-breaking real stories from the...
