Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
It is not a surprise to us that the number one consideration when implementing a new monetization platform is whether the model and integration will interrupt gameplay. This enforces the importance and desire for the in-game ad format.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
You will discover:
- Are grassroots developers feeling positive or negative about 2022?
- What are the biggest threats to the games business?
- Are technologies like blockchain and AR more popular than last year?
- And loads more…
Get the survey results by clicking here.
More…
-3.png "PG Mobile Game Awards 2024")
PG Mobile Game Awards 2024
Nominated again! Please help us win this year🤞 Please be kind to the good guys of in-game advertising and take 1 minute to vote for us in the Pocket Gamer Mobile Game Awards, Best Advertising & UA Service Vote AdInMo if you believe in: 🕹️ Immersive ads make...
Gaming shines on La Croisette: A CEO’s week at Cannes Lions
Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry's increasing focus on gaming as an innovative, impactful, and scalable channel to reach engaged...
Trend or Table-stakes? Have your say on the future of Hybrid Monetization in Gaming
AdInMo Advisor Tiffany Keller shares her views from her career at the intersection of game development and in-game advertising on the evolution of monetization trends. We want to hear your views as well! Complete this 3 minute survey to be entered to win a Gamesforum...
