Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.
We are delighted to see (for the second year running) this study identify non-interruptive ad formats as the preferred monetization method that most developers will trial in the upcoming months.
Our optimism for the mobile games development industry and the prediction of a bright future haven’t changed and 2021 has been an excellent stepping-stone towards the realization of that vision.
It is not a surprise to us that the number one consideration when implementing a new monetization platform is whether the model and integration will interrupt gameplay. This enforces the importance and desire for the in-game ad format.
The report contains the results of our most recent survey of the world’s game makers. We’ve broken down the feedback from that survey into six topic areas, shining a light on developers’ current preoccupations.
You will discover:
- Are grassroots developers feeling positive or negative about 2022?
- What are the biggest threats to the games business?
- Are technologies like blockchain and AR more popular than last year?
- And loads more…
Get the survey results by clicking here.
More…
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...
Beyond Banner Ads Part 3: Advanced Use Cases
AdInMo Advisor Tiffany Keller continues to put monetization theory into practice reviewing top hybrid casual game Wordscapes with analysis on the use of Ad Removal IAPs and double stacking ad units I’ll continue my meditation on the oft underestimated humble banner ad...
Meet us at Gamesforum Barcelona 2025
Hybrid Monetization and Retention Insights to be unveiled At Gamesforum Barcelona our CEO and co-founder, Kristan Rivers, will be on stage with our partners SuperScale sharing the latest InGamePlay data insights from a case study on the classic free-to-play mobile...