Don’t Lose Players. Rethink Your Monetization Strategy.
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Game Makers Are Doubling Down on Hybrid Monetization – Here’s Why
Key takeaways from our recent Gamesforum "Mobilize and Monetize" podcast discussing how in-game is driving monetization evolution.The Shift Towards Hybrid Monetization According to AdInMo and Gamesforum's report, 72% of game developers were planning to advance a...
A/B Testing Your InGamePlay Placements
Testing InGamePlay ad placements to understand the full potential and optimize implementation is always recommended. You can enable sandbox mode for device testing and set-up A/B tests to understand impact on your key metrics. Here’s a useful case study from our...
Beyond Banner Ads Part 4: Promoting IAPs to optimize for higher ROI
The final instalment from advisor Tiffany Keller in our series deep-dive series looks at how to harness player intentionality to serve the right message with higher ROI than an impression, with analysis on Spades Fever. When you’ve solved for the Substitution Effect...