Developers want ads that don’t piss players off!
Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion was moderated by Dave Bradley from Steel Media.
Part of Pocket Gamer’s Growth Track the session (available on demand here) took a deep dive into this new native ad format where ads are dynamically integrated into actual gameplay. Chris and Hannes chatted about the basics of in-game advertising, how it compares with other monetization channels as well as implementation tactics including A/B testing. They explored how the non-interruptive ad formats can actually add to the authenticity of the game and create branded experiences.
Impact Unified is using AdInMo’s SDK to feature ad placements in their cricket title Umpire’s Call and Hannes hit the nail on the head describing in-game advertising as “an ad format that can be truly non-invasive and doesn’t piss people off!”
Here we take a look at some other developer insights and design ideas from the session to help those considering monetizing with in-game advertising.
1. The [in-game advertising] opportunity makes it “a dream for a game designer or developer to put this ad format in your game compared to an interstitial that requires a click and then your player is lost.”
2. In Umpire’s Call, the ads on billboards within the game actually help the game come to life, adding to the atmosphere and increasing player immersion which in turn will increase the playtime and therefore monetization
3. Setting up the SDK was super smooth and the time that it takes to integrate is insignificant. Finding nice spots in your game for ad placements is what takes time, but this is a creative job that is fun and not a burden.
4. The future potential of immersive ad formats would be to implement interactive ads, such as choosing the brand for a branded tournament or players being able to customise the brands shown on clothing or within the stadium.
More…
When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion
Industry veteran is a much overused term but AdInMo’s latest executive appointment truly fits the moniker bringing extensive games and advertising industry experience. John rejoins Team AdInMo to head-up commercial strategy for the in-game advertising platform. We're...
In-game advertising addressability: Curled up on the sofa? Waiting for the train? 5 mins or 5 hours? YES.
Who can advertisers reach with in-game advertising? AdInMo Advisor Meraj Kunarajah has been working with our data science team to lift the hood on different Player Personas. With Google’s cookie deprecation finally rolling out, it’s fair to assume that device ID and...
Meet us at Gamesforum Barcelona 2024
The 2024 event season is well underway with Spain being our next stop for Gamesforum Barcelona on 7th and 8th February. Come and meet us! All Gamesforum events feel like you’re hanging out with smart friends. You learn something and you enjoy their company. That’s why...