Developer Shout Out: Nextwave Multimedia
Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax this weekend in India.
Award winning studio Nextwave Multimedia, part of India’s gaming giant Nazara implemented InGamePlay brand ads into two 3D mobile World Cup cricket titles as part of their hybrid monetization strategy.
InGamePlay brand ads appear in the World Cricket Championship 2 and 3 in a variety of locations such as the player walk out, replay screens, hoardings surrounding the pitch and even a sponsored scoreboard. Nextwave Multimedia has done an excellent job to create a real life televised cricket event and advertisers’ campaigns get a lot of on screen coverage. This is a superb example of a great implementation which helps to boost incremental revenue whilst staying authentic to the lifelike gameplay.
Play World Cup Cricket 2 and World Cup Cricket 3
Learn more about InGamePlay brand advertising in Sports Games
More…
Meet us at PG Connects London 2024
Meet Team AdInMo at PG Connects London on 22nd-23rd January 2024! We're super excited to be heading to The Brewery next week for Pocket Gamer Connects London. It's going to be an epic start to events in 2024, and we can't wait to meet up with our industry pals and...
Just how accurate are annual predictions? Our CEO Kristan Rivers scores pretty well
The last few years have involved plenty of change and uncertainty for both the games and adtech industries, and I’m sure 2024 will be no different. Before we look ahead, let's look at how my 2023 predictions turned out. Mobile gaming audiences will continue to...
Team AdInMo’s Top 10 Favourite Mobile Games in 2023
This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough...
