Developer Shout Out: Nextwave Multimedia
Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising a natural fit for any sports mobile games and this month has been all about the Cricket World Cup 2023 reaching its climax this weekend in India.
Award winning studio Nextwave Multimedia, part of India’s gaming giant Nazara implemented InGamePlay brand ads into two 3D mobile World Cup cricket titles as part of their hybrid monetization strategy.
InGamePlay brand ads appear in the World Cricket Championship 2 and 3 in a variety of locations such as the player walk out, replay screens, hoardings surrounding the pitch and even a sponsored scoreboard. Nextwave Multimedia has done an excellent job to create a real life televised cricket event and advertisers’ campaigns get a lot of on screen coverage. This is a superb example of a great implementation which helps to boost incremental revenue whilst staying authentic to the lifelike gameplay.
Play World Cup Cricket 2 and World Cup Cricket 3
Learn more about InGamePlay brand advertising in Sports Games
More…
Drop the FUD, it is time to move forward with the three C’s
Reflecting on the fantastic discussions and learnings from Gamesforum’s inaugural Laser Series in London (yeah! to live events again, finally), I believe the mobile games industry has been in a period of FUD – Fear, Uncertainty and Doubt, but instead think we need to...
Download the results of the Developer Trends Survey
The one constant in the global games market is change. Very little remains static in a rapidly evolving industry being pushed forward by new technology, new markets, and the seemingly endless demand for new gaming experiences.We are delighted to see (for the second...
PocketGamer Roundtable
What will be the winning monetization mix in 2022? According to the forthcoming 2021 Pocketgamer Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetization method in the next six months. Expert speakers will share...
