FrequentlyAskedQuestions

AdInMo’s InGamePlay 3.0 platform brand advertising platform 3.0 serves clickable and non-clickable ad placements directly into your game without interrupting game flow. Immersive In-game ads are built directly into the games themselves, appearing like any other objects not on a separate layer or screen like banner or video ads.

AdInMo’s InGamePlay ad placements generate revenue on a CPM basis. For every valid impression that is filled, you will receive a CPM payout. You can monetize your game using our hybrid monetization features CrossPromo and IAPBoost

Cost per thousand (CPM), also called cost per mille, is an industry metric used by media buyers when purchasing digital advertising, and is defined as the price of 1,000 ad impressions. CPMs vary depending on the geo, the advertiser and user.

Our SDK monetizes mobile games for  iOS and Android.  The SDK also supports Windows 10 or later  for testing. If you have PC games they are monetizable via some campaigns, contact support@adinmo.com for more details.

In-game advertising is evolving rapidly so there are regular updates to our SDKs. Use the portal to make sure you receive notifications about the latest updates. All releases are available here. It’s definitely worth regularly updating the SDK as new features and improvements will help with monetization.

App-ads.txt is a basic text file publishers must use to authorize who can sell their ad space digitally. It’s a simple and secure method developed by the IAB so publishers can transparently declare the companies they have authorized to sell their inventory. Ad partners will not bid on your inventory unless a valid app-ads.txt file is present. New demand partners are added all the time so make sure your app-ads.txt is always up-to-date via the portal to not miss any monetization opportunities. You can find out more details here

Yes! In-game advertising is a new way to monetize your game. We add new features all the time and welcome feedback from our developer community. To get early-access to SDK releases and participate in a closed-beta, email us at support@adinmo.com.  

Your feedback is also welcome during open beta to help optimize future updates of new features. Contact your account manager here to find out more.

Use the QuickStartGuide which includes a video tutorial to get up and running. More detailed information is available on our documentation site.

After you’ve successfully integrated the SDK into your project, make sure you’ve set up the game’s app-ads.txt, so you can start monetizing your ad placements. More info on app-ads.txt and the latest file can be found here.

For display (banner) and video ads we support four Ad Placement aspect ratios: Square, TV, Portrait and Landscape. They map to IAB’s Fixed Size Ad Specifications and support all display and video ad units including banners, skyscrapers and leaderboards.

For iOS platforms, we support version 11 or above. On Android, we recommend using version 6 or above. For Windows, we support version 10 or later.

Currently we only support Unity Engine on Windows.

Yes! Using the Campaign Manager via our developer portal, you can create clickable CrossPromo campaigns to promote other games in your portfolio in your games or set up an IAPBoost campaign to promote in-game packs, bundles, or seasonal offers – all within our immersive ad placements for a seamless player experience.

Yes, our SDK supports clickable and non-clickable ad units. Our InGamePlay Magnifier prevents accidental clicks, boosts engagement and significantly increases intentional traffic for better monetization. You can learn more about our clickable ad units here.

AdInMo’s InGamePlay placements support all ad formats: – display, video and SDK 2.8.264 supports audio ads.

Display (banner) ads can be static or animated (rich media). Video ads play 6, 15 or 30 second videos. They can be served to the same placement. 

Audio ads have a small icon displayed in-game while the audio is playing. The majority of audio ads are 30 seconds long.

Audio ads run in the background while your players are playing the game and are another way to monetize your game immersively. You decide where and when in the game an audio advert serves.The audio ad autoplays and is accompanied by a non-clickable icon to signify to the player an advert is playing.

Typically, adverts are 30 seconds long but some might be shorter in duration.

Rewarded InGamePlay rewards the player for viewing immersive in-game ads while playing your game. They have a positive impact on player retention and drive ad monetization. You can find more on how to integrate in our developer doc here.

Yes, the performance dashboards show revenue, impressions and other information for your games.

AdInMo’s Campaign Manager allows you to set up your own hybrid monetization in-game campaigns using our CrossPromo and IAPBoost products. The Campaign Manager can also be used to set up your own direct brand campaigns. Email  support@adinmo.com if you’re looking to set a direct deal campaign.

CrossPromo allows you to promote other games in your portfolio using in-game ad placements. With in-built churn prediction these campaigns help your retention and monetization.

IAPBoost allows you to promote In-App Purchases directly within the game experience. You can set up a campaign to promote your latest IAP offers and machine learning will optimize your campaign for you.

You can download the latest app-ads.txt file on the main page of your portal profile. You need to add the URL containing your app-ads.txt file in your company page on the portal, so we can verify it.

You can use the AdinmoManager Debug tool within your project, to check if your placements are generating valid impressions. Also, make sure you’re using the latest version of the SDK. Keep in mind that data can take up to 24 hours to appear on the portal. If, after this time you still cannot see any impression data, please contact support@adinmo.com

The option is not currently available on the portal but is something we’re looking to implement in future.

To remove a game, go to either the overview page or game list and click the bin icon next to the game you wish to remove. Note this will also remove the placements associated with this game.

To remove a placement, go to the game you wish to remove placements for. On the placement list, click the bin icon next to the placement you wish to remove.

You can check by going to our Status page here. Alternatively, you can find it on the top of the developer portal when logged in.

 From SDK version 2.4.243 onwards the minimum required Unity version is 2020.3. We encourage everyone to always use the latest version of our InGamePlay SDK and this may require upgrading your Unity version to ensure you have access to all features

Currently you can build on iOS, Android and Windows.

In Unity, ensure the Game and Placement keys have been copied correctly and your game and placements are set to ‘LIVE’ on the portal.

Make sure you have the AdinmoManager prefab in the root of your scene with your game key.

If the issue persists, please contact support@adinmo.com

Check if you have released your game as a development build. There are a couple of options for development build when using the AdInMo SDK with Unity:

– Under the AdinmoManager prefab, ensure the ‘Development Build‘ option is not checked when building for release.

– Unity Editor has its own development build under File > Build Settings. Ensure the ‘Development Build’ option is not checked when building for release.

If this does not resolve your issue please contact support@adinmo.com

If you are having issues with Unity and their services contact Unity support.

The oldest Unreal Engine version is 4.26.2.

In Unreal Editor, ensure the Game and Placement keys have been copied correctly and your game is set to ‘live’ on the portal.

Make sure you have the Adinmo Manager in the root of your scene with your game key.

If the issue persists, please contact support@adinmo.com

Make sure to select Shipping from your Build configuration. If Development is selected, no impressions will be counted and no revenue will be generated.

First step is to ensure you are using the latest version of the AdInMo SDK. You can download the latest versions here.

Next, use the debugging tools available to help identify the issue. A common issue is that placements sizes are too small to generate valid impressions. Please read our section on debugging tools and what information it can provide.

If the issue is not resolved or if you have any questions on the issue please contact support@adinmo.com

If you are having issues with Unreal Engine please contact Unreal support.

You can manage consent via the SDK AdInMo Manager, more on which you can find here.

AdInMo is an approved vendor of IAB Europe’s Transparency & Consent Framework. The TCF was created to help companies that serve, measure and manage digital and personalised advertising content comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.

A Consent Management Platform (CMP) helps companies manage a user’s consent choices prior to collecting or sharing player data. We recommend using a CMP to ensure compliance with GDPR and to ensure you are able to monetize European traffic.

A User Messaging Platform is used to gather consent from your app users.

AdInMo supports kids games. However, if your game is labelled child-directed in the app store or if your game targets children under 13 in the US, then the Children’s Online Privacy Protection Act (COPPA) which regulates the collection and use of personal data of children under the ages of 13 in the US applies. Your game must be compliant with the rules enforced by The US Federal Trade Commission (FTC) to be monetized by AdInMo’s demand partners.

Please see our Terms & Conditions.

AdInMo serves an ad in all your placements 100% of the time to retain player immersion. However, not all the ads are filled (monetized) all of the time as it depends on the live campaigns and the advertising requirements of AdInMo’s advertising partners.. The performance dashboards in AdInMo’s developer portal allow you to track the percentage of paid ads displaying fill rate and CPM.

Payments are monthly on balances over $100 for PayPal and $1000 for Bank Transfer and will be made within the first business day of the month, by 5PM UTC. It may take up to 3 business days for the payment to reach your account. See Terms & Conditions, Clause 6C for full details. Developer Terms & Conditions

You can set up payments via PayPal in the developer portal. If you wish to be paid via bank transfer this may affect the payment threshold. Please contact support@adinmo.com to request other payment methods and provide necessary details.

PayPal to PayPal transfers are instantaneous.