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Interview with Brendan Carney from Asobu

Interview with Brendan Carney from Asobu We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads....

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

Who is Team AdInMo? Part 2: Supply Team

Who is Team AdInMo? Part 2: Supply Team Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out...

August & September Events

August & September Events Meet Team AdInMo in Cologne, Istanbul and London It’s shaping up to be a very busy year for gaming and advertising events. We’ve loved catching up with everyone in the mobile industry, but we’re not done yet! If you’re...

Who is Team AdInMo? Part I: Ad Ops

Who is Team AdInMo? Part I: Ad Ops We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this...