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Advertising in a Privacy-first World

Chris Wright speaks at DT Summit 2022 Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model.  This article was written by...

Interview with Brendan Carney from Asobu

Interview with Brendan Carney from Asobu We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads....

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

Who is Team AdInMo? Part 2: Supply Team

Who is Team AdInMo? Part 2: Supply Team Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out...

August & September Events

August & September Events Meet Team AdInMo in Cologne, Istanbul and London It’s shaping up to be a very busy year for gaming and advertising events. We’ve loved catching up with everyone in the mobile industry, but we’re not done yet! If you’re...