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Programmatic Pioneering

Programmatic Pioneering Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the...

Sega and Rovio: A Match Made in Gaming Heaven?

Sega and Rovio: A Match Made in Gaming Heaven? Whether you consider yourself a gamer or not, you’re probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog...

Why brand safety is king

Why brand safety is king Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director at Scopely is back in the hot seat talking...

What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter? Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the...

Why mobile games are the contextual key

Why mobile games are the contextual key Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and...