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Connecting DOOH advertisers with mobile gaming audiences

Connecting DOOH advertisers with mobile gaming audiences Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market  AdInMo, the InGamePlay™ brand advertising platform, today announced a...

IAB UK Guide to Gaming

IAB UK Guide to Gaming An introduction to the world of gaming by IAB UK’s Gaming Group We are delighted to be part of IAB UK’s Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming...

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global...

Why mobile will be the key to unlock in-game advertising in 2021

Why mobile will be the key to unlock in-game advertising in 2021 With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps...

It’s going to be the best Christmas ever, for in-game advertising

It’s going to be the best Christmas ever, for in-game advertising The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel...

Mobile Games Developer Trends Survey 2020: 10 key takeaways

Mobile Games Developer Trends Survey 2020: 10 key takeaways What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered...