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Our 3 Hot Trends from Gamescom 2022

Our 3 Hot Trends from Gamescom 2022 Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not...

Mobile Games Contextual Targeting: Game On

Mobile Games Contextual Targeting: Game On The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the...

Measurement Standards for In-Game Advertising Released (finally!)

Measurement Standards for In-Game Advertising Released (finally!) In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines...

Game Spotlight: Cooking Max from Twizard Studios

Game Spotlight: Cooking Max from Twizard Studios Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total...

Maximise Value and Vision with Cross Promotion

Maximise Value and Vision with Cross Promotion The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are...

Who is Team AdInMo? Part 2: Supply Team

Who is Team AdInMo? Part 2: Supply Team Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out...