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What’s PlayerDwellTime and why does it matter?

What’s PlayerDwellTime and why does it matter? Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the...

InSideInGameInSights with Tiffany Keller

InSideInGameInSights with Tiffany Keller Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now!  Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the...

Why mobile games are the contextual key

Why mobile games are the contextual key Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why.  Gaming has taken the entertainment industry by storm and...

AdInMo Developer Shoutout

AdInMo Developer Shoutout Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving...

The perfect blend

The perfect blend Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the...