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Gaming is green – here’s why…

Gaming is green – here’s why… Did you know that the advertising industry emits more emissions than the entire aviation industry (Sharethrough)? Scary isn’t it? Programmatic is now fundamental to the  digital ad ecosystem; however the delivery and...

Programmatic Pioneering

Programmatic Pioneering Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the...

Sega and Rovio: A Match Made in Gaming Heaven?

Sega and Rovio: A Match Made in Gaming Heaven? Whether you consider yourself a gamer or not, you’re probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog...

Why it pays to update

Why it pays to update Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important...

Why brand safety is king

Why brand safety is king Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director at Scopely is back in the hot seat talking...

AdInMo Developer Shoutout

AdInMo Developer Shoutout Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving...