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Developer Shout Out: Nextwave Multimedia

Developer Shout Out: Nextwave Multimedia Advertising and live sports events go hand-in-hand with pitch-side billboards surrounding real-world stadiums. This makes in-game advertising  a natural fit for any sports mobile games and this month has been all about the...

Hardcore or Casual? Both. Neither. That’s not the point!

Hardcore or Casual? Both. Neither. That’s not the point! AdInMo’s Senior Partnership Manager for LATAM, Manuela Magalhaes was recently at Maximidia in Brazil and here shares her takeaways from the show. Despite LATAM being big adopters of in-game advertising, it’s...

Game Spotlight: Super Mart from Arcadian Lab

Game Spotlight: Super Mart from Arcadian Lab Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio.  Earlier this year the studio decided to add intrinsic in-game advertising as...

Why is everyone still eating at McDonalds?

Why is everyone still eating at McDonalds? At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a...