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It’s going to be the best Christmas ever, for in-game advertising

It’s going to be the best Christmas ever, for in-game advertising The ‘golden quarter’ is usually exemplified by retailers and luxury brands throwing huge budgets at extravagant festive ad campaigns. But amid soaring Covid cases, national lockdowns and travel...

What developers think about InGame Advertising

What developers think about InGame Advertising We teamed up with the guys from Pocketgamer.biz to support their annual mobile games developer trends survey. Download our latest paper featuring previously unreleased findings from the study with an exclusive look at the...

Mobile Games Developer Trends Survey 2020: 10 key takeaways

Mobile Games Developer Trends Survey 2020: 10 key takeaways What a year it’s been! First developers and publishers had to navigate the global pandemic. Then came the IDFApocalypse!   To try to make sense of 2020 and understand what lies ahead, AdInMo has partnered...

(Un)Reachable Markets

(Un)Reachable Markets How Parade Media used AdInMo to get their TV products in front of elusive audiences.   The Problem  Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences...

Why In-Game Advertising Sucks

Why In-Game Advertising Sucks In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car salesmen or “cheese-flavored product” do either, where one party profits wildly while the rest of us get...