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“Gamers are not who brands think they are”

“Gamers are not who brands think they are” On 18th February our CEO Kristan Rivers will participate in an industry panel hosted by the Mobile Ecosystem Forum looking at the top trends for mobile games in 2021. One of his fellow panellists will be Jonathan...

IAB UK Guide to Gaming

IAB UK Guide to Gaming An introduction to the world of gaming by IAB UK’s Gaming Group We are delighted to be part of IAB UK’s Gaming Group who has just launched its Guide to Gaming to help advertisers better understand the vast opportunities gaming...

Visible but not annoying. The new rules of in-game advertising

Visible but not annoying. The new rules of in-game advertising We recently held a virtual roundtable. Our CEO Kristan Rivers joined Niki Chana Publisher Partnerships at Verizon Media, Nathaniel Barker Director of Business Development at Kolibri Games, Julien Bourhis...

Why mobile will be the key to unlock in-game advertising in 2021

Why mobile will be the key to unlock in-game advertising in 2021 With ad budgets under increased scrutiny in this tumultuous year, mobile advertising has fared well, with a 71% increase in global ad spend year-on-year reported in Q2 2020 - and it’s mobile gaming apps...