Search
START TYPING AND PRESS ENTER TO SEARCH

More Hyper than Casual: The Changing Face of Hyper Casual Games

More Hyper than Casual: The Changing Face of Hyper Casual Games Featured Images, Left to Right: Fat 2 Fit! (VOODOO, 2021), Count Masters (Freeplay, 2021),  and Run of Life (VOODOO, 2021)   If you’re involved in the mobile games industry, then you won’t have been...

Player Insights 2021

Player Insights 2021 What do players really think about ads in mobile games? In conjunction with Pocketgamer.com we decided to find out! Whilst advertising is accepted by consumers if they want to play the games they want for free, the number of ads and different ad...

Developers want ads that don’t piss players off!

Developers want ads that don’t piss players off! Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion...

Mobile Games in a Data Democracy

Mobile Games in a Data Democracy As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of...

Playing cards? Drinks cans? Balls? Where will your in-game ad go?

Playing cards? Drinks cans? Balls? Where will your in-game ad go? Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If...