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Developers want ads that don’t piss players off!

Developers want ads that don’t piss players off! Our CTO Chris Wright recently took part in a fireside chat at Pocket Gamer Connects to discuss the potential of InGamePlay brand advertising. He was joined by Hannes Hultgren, CSO at Impact Unified and the discussion...

Mobile Games in a Data Democracy

Mobile Games in a Data Democracy As technology advances, the role that data plays in game development, particularly for mobile games, has grown to the point where it cannot be ignored; It’s as integral to success in the current climate as any other aspect of...

Playing cards? Drinks cans? Balls? Where will your in-game ad go?

Playing cards? Drinks cans? Balls? Where will your in-game ad go? Interview with Chris Wright, CTO at AdInMo When thinking about contextual mobile game ads, developers have to answer one fundamental question: where should the ads go? There are some obvious answers. If...

InMobi – the time is right for ‘mobile product placement’

InMobi – the time is right for ‘mobile product placement’ Interview with David DiAngelo, VP of marketplace development at InMobi Anyone who has seen the movie Castaway will know what product placement is. Tom Hanks stars as a FedEx employee. He flies...

Mobile games trends 2021: key takeaways from MEF’s webinar

Mobile games trends 2021: key takeaways from MEF’s webinar AdInMo’s CEO Kristan Rivers recently participated in a industry discussion hosted by MEF and moderated by Omdia’s Senior Games Analyst George Jijiashvili, discussing key trends in mobile games. He was...