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Bring it on. Driving change in the ad-ecosystem.

Bring it on. Driving change in the ad-ecosystem. Last week, AdInMo’s Ad Ops Director, Reece Eaton, was at ATS London 2022. The ad industry’s favourite event (Cannes who…?) put the quest to create consumer-centric, privacy-first marketing front and centre, and...

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft

Game Spotlight: Bus Simulator Real from Shadow Mission Game Soft Bus Simulator Real is a popular simulator title from India-based developer Shadow Mission Game Soft. The game features a lot of local flavour, with accurate recreations of Indian locations and traffic...

Why it’s all about the player

Why it’s all about the player In part two of our Gamesforum webinar wrap-up, we take a look at player experience and in-game advertising. Using all of the Buffalo Our CEO Kristan Rivers summed things up nicely: “The game experience isn’t just when you’re playing...

Pioneering Programmatic

Pioneering Programmatic From the cookie-less world and first party data to new channels and contextual targeting. At the recent Programmatic Pioneers Summit in London, it was refreshing to NOT hear lots of GAFA (Google, Amazon, Facebook and Apple) bashing, despite the...

Game Spotlight: The Wanderer from Jamie Parish

Game Spotlight: The Wanderer from Jamie Parish Jamie Parish is a UK-based Unity developer, best known for his 2018 mobile RPG The Wanderer. Jamie worked as the sole developer on the game, and has kept it going since with regular content and QoL updates. The game was...

Testing Features and Techniques

Testing Features and Techniques Testing your game is one of the most important, and often undervalued, facets of game development. Good testers, and good test procedures, can be the difference between a smash-hit Game of the Year, and a buggy, disappointing,...