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Beyond Banner Ads Part 2: In-game ads in Match 3D Games

Beyond Banner Ads Part 2: In-game ads in Match 3D Games Continuing our expert series, AdInMo Advisor Tiffany Keller puts monetization theory into practice with a case study on Hexa Sort by Applovin’s Lion Studios.   Hexa Sort by Lion Studios, a part of the Applovin...

Beyond Banner Ads: Part 1

Beyond Banner Ads: Part 1 In this new series, monetization expert and AdInMo Advisor Tiffany Keller gives a masterclass in monetization theory with insightful use cases how in-game formats drive player engagement    I’ll be honest: banners used to be the signal of a...

The Future of In-Game Advertising

The Future of In-Game Advertising We’re inviting all free-to-play publishers and developers to sign up to our developer programme for early access to the AdInMo’s InGamePlay SDK 3.0 New features include clickable ad units and hybrid monetization solutions. Sign up...

Gaming shines on La Croisette: A CEO’s week at Cannes Lions

Gaming shines on La Croisette: A CEO’s week at Cannes Lions Walking up and down the perennially sunny La Croisette last week I was really excited about how this year’s Cannes Lions 2024 truly spotlighted the marketing industry’s increasing focus on gaming as an...

AdInMo Developer Shoutout

AdInMo Developer Shoutout Check out these top-notch mobile games that are turning in-game advertising into an art form!  InGamePlay integrations from NOXGAMES, Promotion Software and Smokoko are visual proof ads can actually enhance gameplay, as well as providing...