Case Study: Breast Cancer Charity
InGamePlay Campaign with Walk the Walk
UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too.
The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds.
AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.
And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here!
More…
AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD
Partnership opens up an exciting new monetization world of benefits for both players and developers of mobile games and raises the bar with its immersive in-game ad formats and rewarded adtech solution We delighted to announce our technology partnership with ZBD, a...
Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023. We're delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023: 2:25pm - Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile...
InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage. With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5's removal of IDFAs,...
