Case Study: Breast Cancer Charity
InGamePlay Campaign with Walk the Walk
UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too.
The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds.
AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.
And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here!
More…
Team AdInMo’s Top 10 Favourite Mobile Games in 2023
This year, Team AdInMo’s annual debate about our favourite mobile games was more heated than ever! 2023 saw plenty of hot new titles being released including Final Fantasy VII Ever Crisis and Teenage Mutant Ninja Turtles: Shredder’s Revenge but were they good enough...
In-game advertising campaign drives search uplift for Brazilian FMCG brand FOODZ
AdInMo and Foodz brand awareness campaign drives an 11.5% Google search increase In our latest case study for brand awareness we reveal the powerful impact of its recent in-game campaign for Brazil-based nutritional food drink company, Foodz. Foodz, which recently...
AdInMo & Usercentrics consent management partnership accelerates European in-game monetization
Developer case study on consent implementation highlights significant uplift across key monetization metrics CPMs, fill rate and ARPDAU. We’ve just published the first results of our joint industry education programme with Consent Management Platform (CMP)...
