Case Study: Breast Cancer Charity

InGamePlay Campaign with Walk the Walk

UK breast cancer charity Walk the Walk partnered with AdInMo to promote its annual fundraising event the MoonWalk and education initiative Men Get Breast Cancer Too. 

The campaign goals were focused on reaching new and younger audiences as well as raising awareness of male breast cancer. The UK cross-genre campaign featured two InGamePlay creatives and demonstrated an overall uplift of 8% in awareness among 18 – 34 year-olds. 

AdInMo and Walk the Walk partnered with On Device Research to measure the brand impact of the campaign.

And if you’re an IAB member you can also watch the Chief Executive & Founder of Walk the Walk chatting to AdInMo’s CEO & Co-Founder Kristan Rivers: Click Here! 

More…

Meet us at Gamesforum London 2024

Meet us at Gamesforum London 2024

Meet Team AdInMo at one of our favourite games industry events, Gamesforum London  Gamesforum returns to London in September where AdInMo will be previewing the results of our industry study on Hybrid Monetization.  Our co-founder and CEO, Kristan Rivers willl be...

read more
Meet us at DMEXCO 2024

Meet us at DMEXCO 2024

In-game advertising at DMEXCO. Cologne EXPO Centre Team AdInMo is off to the beautiful city of Cologne for DMEXCO 2024; the hottest digital marketing & advertising showdown in Europe.  On on both Wednesday 18th and Thursday 19th, as part of our industry buyer...

read more