Advertisers must address changing content consumption patterns and media trends. Games grow and diversify audience reach and intrinsic in-game advertising drive outstanding attention and engagement metrics.

We take a privacy-first approach to target the right audiences with contextual and behavioural targeting. Our cross-genre inventory supports audio, display and video ads that do not interrupt the game, driving higher viewability and attention. InGamePlay ensures your campaign delivers an authentic experience that engages players and drives better outcomes. Available programmatically and as a managed service.