IAPBoost™️ unwrapped at PGC London 2025

This week at Pocketgamer Connects London, we were delighted to be joined on stage by our partners SuperScale and NOXGAMES who shared early insights from working with InGamePlay 3.0.

We launched our latest SDK in Q4 rolling out new hybrid monetization features and clickable ad units which support both in-app advertising (IAA) and in-app purchases (IAP) and help developers in their quest to increase LTV and improve retention rates. 

One of the key tools of 3.0 is IAPBoost™ which enables developers to utilize InGamePlay ad placements to run their own campaigns to promote the right IAP to the right player at the right time to drive IAP conversions. IAPBoost™️ uses AdInMo’s InGamePlay Magnifier which offers a frictionless purchase experience as gameplay is paused during the transaction and resumed seamlessly. Campaigns can use display or video ad formats to promote anything from starter packs to consumables using IAPBoost™️.

Both SuperScale (working with Nimblebit’s Tiny Tower) and NOXGAMES reported a tangible uplift of both revenue and IAP conversions, and crucially in initial A/B testing reported zero negative impact on player retention (AP add in – and in some cases even noted a positive impact in early testing!)

Product Manager at SuperScale Ondrej Turza talked about the positive impact across all key KPIs (ad revenue and IAP conversion) and how the future is definitely hybrid, commenting “what I really like is that AdInMo’s solution gives developers more control to decide what to show when and how AI powered personalization will make this flexibility even more powerful.” 

Producer David Vykopal shared NOXGAMES’ experience having implemented in-game ads in a number of their titles because they add value and look natural in the game world. The first implementation of IAPBoost™️ had seen the IAP conversion rate increase by 6%.

Adam Pattison, EVP Product and Market Development at AdInMo concluded the session saying “the 2025 macro-economic climate will be challenging for the games industry. A focus on going deeper not broader is essential to increase the value of every player whether that be through in-app purchases or longer session lengths for better ad monetization. AdInMo’s in-game hybrid solutions support both IAA and IAP and crucially do it in a non-disruptive way without impacting the player experience or other KPIs.”

Read more about the SuperScale and AdInMo partnership 

Watch the NOXGAMES case study

More…