Advertising in a Privacy-first World
Chris Wright, Technical Advisor, AdInMo closed out this year’s Digital Transformation Summit by discussing the shift away from metric-based advertising to a more transactional and experiential model. This article was written by Graham Turner, Sub Editor for DIGIT News The metaverse has seen its...
Meet us at Gamesforum Seattle
Meet Team AdInMo Stateside on Wednesday 26th October It’s almost time to saddle up for the next Gamesforum this time taking place in Seattle. AdInMo's CEO and Co Founder, Kristan Rivers will be presenting a practical guide on how to monetize with in-game advertising the right way. A Fistful of...
Interview with Brendan Carney from Asobu
We recently caught up with Brendan Carney, the Founder and CEO of Asobu. Brendan is a digital advertising veteran, including roles at Microsoft and Yahoo charting both the birth of programmatic and the evolution of digital ads. We asked Brendan’s the following questions: Why did you set up Asobu?...
Howdy! Gamesforum London 2022
Gamesforum never feels like an event but a community meet-up…. And Team AdInMo was definitely in a ‘howdy, partner’ mood! Here’s our round-up from London. The London edition of Gamesforum earlier this month was as fantastic as ever. With the Unity / Ironsource / App Lovin debacle as the backdrop,...
Who is Team AdInMo? Part 3: Technical Support
Supporting our global developer community is always top of the agenda for Team AdInMo. In the latest installment of the team interviews, we chat with Kiril Rusanov, Technical Support Engineer about helping AdInMo's developer and publisher community monetize with in-game advertising.What is your...
Our 3 Hot Trends from Gamescom 2022
Devcom, Gamescom and a lot of Cologne hugging. With highs above 30C every day, and the usual lack of air conditioning in accommodation in Germany, it was hot. Even the conference center, the Koelnmesse, was atypically warm and not the usual refrigerated halls. The conference center had clearly...
Meet us at Gamesforum London
Meet Team AdInMo at Gamesform London on Thursday 15th September! One of our favourite events Gamesforum returns to London this month and Team AdInMo will be out in force catching up with fellow ad monetizers. Our CEO Kristan Rivers and COO Joanne Lacey will be lifting the hood on in-game...
Mobile Games Contextual Targeting: Game On
The mobile games ecosystem has been living in and adjusting to a cookie-less, contextual advertising world for a while. With iOS 14, Apple’s deprecation of IDFA in April 2021 was a much-needed shock to the system for both the games and advertising industries; mobile advertising had become too...
Measurement Standards for In-Game Advertising Released (finally!)
In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for in-game advertising. AdInMo is proud to have collaborated in their development as part of a...
Game Spotlight: Cooking Max from Twizard Studios
Twizard Studios are a team of passionate engineers and designers based in Pakistan, specializing in cooking games. Their two titles, Cafe Express and Cooking Max, have seen great success, achieving over 3 million total downloads, ranking the company among the best cooking game developers in...
Maximise Value and Vision with Cross Promotion
The ability to programmatically deliver brand ads in your game drives monetization and improves player retention; but now you can also use AdInMo’s in-game ad placements to help with your user acquisition. Games are obviously one of the big spenders when it comes to ad monetization, but AdInMo has...
Who is Team AdInMo? Part 2: Supply Team
Welcome to the second installment of our team interviews where we lift the hood on what it’s like to work in-game advertising. This time we caught up with Kevin Walsh, an Account Manager in the self-named Supply Squad. Find out how Kevin and the team work with our developer community to create...
AdInMo Welcomes Video Ads in SDK V2.2
V2.2 of AdInMo’s InGamePlay SDK introduces a new ad format: video. These are, pardon the pun, a game-changer. Here, we’ll discuss why. Video has huge potential to enhance the game experiences you create. In the right setting, on a TV screen or big-city billboard, these ads will look fantastic,...
August & September Events
Meet Team AdInMo in Cologne, Istanbul and London It's shaping up to be a very busy year for gaming and advertising events. We've loved catching up with everyone in the mobile industry, but we're not done yet! If you’re attending any of the following events over August and September we’d love to...
Who is Team AdInMo? Part I: Ad Ops
We may be a tech company, but people are the reason we do what we do: improving the player experience, supporting our developer community and creating great brand experiences for our advertisers. Team AdInMo is at the heart of this and so we chatted to some team members across the business and...
