The perfect blend
Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the context of how commercial teams are blending in our...
In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands as it continues its international growth plans. We're delighted to announced the appointment of...
HicMobile and AdInMo announce exclusive in-game partnership for Italian market
Mobile media agency HicMobile has announced an exclusive partnership with AdInMo, the mobile in-game advertising specialists to strengthen its gaming offering in Italy. The partnership focuses on the non-intrusive In-Game Advertising formats; a new way of engaging and communicating to Millennials...
Meet us at Gamesforum Barcelona
Meet Team AdInMo at Gamesforum in the beautiful city of Barcelona on 8th and 9th February. As part of Gamesforum Barcelona, our CEO & Co founder, Kristan Rivers, will be joining fellow monetization experts in audio, in-game and e-commerce: Kate Tempel, Senior Partnerships Manager at...
In a noisy digital landscape, why is gaming so important for advertisers?
There’s no slowing down for digital any time soon, we’re favouring digital channels more than ever with our time spent consuming content expected to reach a daily average of 8 hours and 23 minutes (very accurate) in 2024. Media consumption has shifted considerably over the past few years and what...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
AdInMo expands in-game commercial team
Mobile in-game advertising specialist AdInMo has appointed Yasin Dabhelia as VP Programmatic to grow its demand partner network in US, Americas and Europe. AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its...
Game Spotlight: Motor Tour from Wolves Interactive
Wolves Interactive specializes in free to play mobile games with a large portfolio of globally successful titles, including several driving simulator games. Their first mobile game, Traffic Tour Car Racing Game achieved over 27 million downloads. Earlier in 2022, the team integrated the AdInMo SDK...
Meet us at PG Connects London 2023
Meet Team AdInMo at PG Connects London on 23rd-24th January 2023! We’re donning our infamous orange t-shirts and heading to The Brewery for Pocket Gamer Connects London. It's the perfect way to kick-off 2023, meet up with industry friends and plot what’s in-store for ad monetization and in-game...
Co-founder Kristan Rivers predicts the year ahead from Attention to Audiences via Monetization Convergence
Depending on where you wish to define the starting point, mobile gaming has been around since 1997 and Nokia’s 6610 phone with the ubiquitous Snake game, or it could be 1999 when a handful of pioneering start-ups (including I-play for whom many of Team AdInMo worked) started publishing games for...
Team AdInMo’s Top 10 Mobile & PC Games of 2022
This year has been another smash for new game releases. The much anticipated God of War: Ragnarok did not fail to deliver its best title in the series and who can forget the enormous success of Elden Ring released earlier in 2022? Every year we ask Team AdInMo to shortlist their favourite mobile...
Eskimi Teams Up With AdInMo To Accelerate In-Game Advertising And Access Mobile Players
Eskimi, one of the leading AdTech platforms in the programmatic industry, has recently partnered up with AdInMo to accelerate in-game advertising and enhance the experience for both players and advertisers. Mobile gaming is the largest and fastest-growing gaming platform, which is set to surpass...
Game Spotlight: Friendbase from Palderio Creative Labs
Friendbase is a virtual world on Android and iOS. The game’s popularity lies in its core values: inclusion, entertainment, cultural globalization, education and safety. Created by award winning game studio Palderio Creative Labs based in Gothenburg, Sweden, Friendbase is on a mission to become...
Wolves Interactive and AdInMo collaborate to enhance the in-game racing experience
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner. 27th October 2022, Edinburgh, UK and Turkey: AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of...
Game Spotlight: Horror Hospital 2 from Heisen Games
Horror Hospital 2 is a horror survival game set in an eerie abandoned hospital where a multitude of peril awaits the player. Created by Heisen Games, it was released earlier this year and is a sequel to the original hit title Horror Hospital from 2016 and has already received over 26 million...
