Usercentrics and AdInMo partner to drive monetization success for mobile game developers in Europe
Joint industry education programme launched to promote how consent-based monetization strategies boost in-game advertising revenues for developers Usercentrics, a global leader in Consent Management Platforms (CMP), has partnered with AdInMo, the in-game advertising platform, to help mobile game...
Meet us at the Dubai GameExpo Summit
We're heading to Dubai on 21st and 22nd June Team AdInMo are more than a little exited to be visiting the vibrant city of Dubai this week for the PG Connects GameExpo Summit 2023. With the MENA market being the fasted growing games market in the world, we're looking forward to connecting with...
Bem-Vinda, Bienvenida! AdInMo accelerates growth in Latin America
Manuela Pinho de Magalhaes joins Team AdInMo to lead Sales & Partnerships in the Region. The number of mobile game players in Latin America is forecast to increase by 18% to nearly 140 million users in 2027 and AdInMo has appointed Manuela Pinho De Magalhaes to drive our in-game advertising...
Programmatic Pioneering
Last month our COO Joanne Lacey attended the Programmatic Pioneers Summit in London. Here, she shares some of her takeaways on the key themes and opportunities in programmatic advertising ecosystem according to the analyst and brands at the show. AI The ever-enigmatic Sir Martin Sorrell kicked off...
Sega and Rovio: A Match Made in Gaming Heaven?
Whether you consider yourself a gamer or not, you're probably familiar with the names Sonic the Hedgehog and Angry Birds. Sega is the legendary Japanese video game publisher of classics such as Sonic the Hedgehog and Virtua Fighter. Meanwhile, Rovio is the Finnish mobile gaming company behind...
Meet us at the Programmatic Pioneers Summit
London Calling! 25th and 26th May 2023 Programmatic in-game advertising is definitely pioneering and we’re looking forward to connecting with attendees at the Programmatic Pioneers Summit in London next week. If you're attending either of the days, be sure to book a meeting with one of the team to...
Why it pays to update
Monetizing with in-game advertising continues to evolve as an emerging ad format. In April, we launched V2.5 of our InGamePlay SDK. Product Manager Herman Khabazov talks about how the latest features maximise monetization and why it’s important for developers to keep pace with in-game...
Why brand safety is king
Each month Team AdInMo chats to gaming and advertising experts about their experiences and views on the ever-evolving digital advertising and monetization landscape. Tiffany Keller, Product Director at Scopely is back in the hot seat talking about the issues of brand safety and privacy best...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
What’s PlayerDwellTime and why does it matter?
Attention gets talked about a lot in advertising, but currently there isn’t a common understanding of what it actually means and how to best measure it. Here, our COO Joanne Lacey looks at how things are shaping up in the attention economy and shares the latest benchmark data from AdInMo on...
We’re finalist at the Mobile Games Awards!
We're excited to announce that we've been nominated in the Best Advertising & UA Service category for the upcoming Pocket Gamer Mobile Games Awards! Team AdInMo would be honored if you could take a moment to vote for us. Whether you appreciate our cutting-edge technology and in-game product...
InSideInGameInSights with Tiffany Keller
Episode 1 of our shiny new industry insight series, InSideInGameInSights is out now! Each month Team AdInMo will be chatting to gaming and advertising experts about their expert experiences and views on ever-evolving the digital advertising and monetization landscape. In this episode, Herman...
Why mobile games are the contextual key
Mobile games can help advertisers in a post-cookie era with a richness of behavioural data and contextual targeting. Our VP Programmatic Yasin Dabhelia explores why. Gaming has taken the entertainment industry by storm and mobile gaming, in particular, has emerged as a leader in the market. In...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
The perfect blend
Reflecting a common trend in the mobile games industry, it was interesting to see this month’s Gamesforum event in Barcelona switch to a two-day format, with a daily focus on User Acquisition (UA) and Monetization. This makes total sense in the context of how commercial teams are blending in our...
