Meet us at Gamesforum London 2023
Team AdInMo are off to London for a game monetization show down on 18th October 2023. We're delighted to be speaking on two panels next week at the jam packed Gamesforum London 2023: 2:25pm - Privacy: a blessing in disguise? How privacy unlocks revenue for Mobile Game Publishers Google's latest...
InSideInGameInSights with Emma Raz, Director of Commercial at NumberEight
In the ever-evolving landscape of mobile gaming, questions about identity and data have taken center stage. With the upheaval caused by the deprecation of third party cookies, the scarcity of first party data, and the challenges posed by iOS14.5's removal of IDFAs, marketers find themselves...
AdInMo powers-up to advance player-first in-game advertising
Two former ‘MediaMathers’ join Team AdInMo’s Product Division to build out its measurement and addressability solutions enabling insight driven brand experiences in mobile games. AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded...
Game Spotlight: Super Mart from Arcadian Lab
Indie developers, Arcadian Lab, specialize in creating free-to-play idle-arcade mobile games with several sucessful titles in their portfolio. Earlier this year the studio decided to add intrinsic in-game advertising as part of their monetization mix, and after testing other in-game monetization...
Meet us at Maximídia 2023
We're heading to São Paulo for Maximídia 2023. It's a new stop on the AdInMo event tour this October! We're off to Brazil to attend Maximídia 2023 - one of the biggest digital marketing events in Latin America. Our wonderful Senior Sales & Partnerships manager, Manuela Magalhães, will be...
Why is everyone still eating at McDonalds?
At DMEXCO 2023, IAB Europe previewed the results of its Attitudes To Programmatic Advertising Survey. Here we lift the hood on one of its key findings: the pivotal shift back to the use of third-party data. DMEXCO is always a great barometer for digital advertising trends, and without a shadow of...
Mobile Privacy Webinar: An obstacle or an opportunity?
Join us on Wednesday 20th September 2023, for a free to register webinar with Gamesforum on how to leverage privacy compliance requirements when it comes to mobile games monetization. With Google’s recent announcement about consent management platform requirements, GDPR confusion has resurfaced...
Meet us at DMEXCO 2023
Team AdInMo are heading to DMEXCO. Next stop on the AdInMo event tour is the beautiful city of Cologne for DMEXCO 2023; the hottest digital marketing & advertising showdown in Europe. If you're attending the event, we'd love to connect and chat about all things in-game advertising! Whether...
InSideInGameInSights with Valerio Sudrio, Director of Product Management at Usercentrics
GDPR has been around for a while now, but often remains the domain of DPOs, lawyers and marketing types. However, understanding data protection regulatory frameworks and managing user consent is also a crucial aspect of app monetization. Episode 5 of InSideInGameInSights explores the importance...
Meet us at PG Connects Helsinki 2023
Next stop for Team AdInMo is Helsinki on 12th to 13th September. We've just about recovered from Gamescom in time to pack our bags for PG Connects Helsinki 2023. As always we're looking forward to rubbing shoulders with top industry experts & thought leaders and super excited to meet both new...
Gamescom 2023: Not the year of anything?
Another year, another hot Gamescom 2023 in Cologne. Everyone has their personal event-tips and mine is ‘you must ALWAYS click the “air conditioning” checkbox when booking your Gamescom room’, as like my home of Texas there is no alternative in Cologne in August. If I’m honest I’ve struggled with...
Meet us at Devcom & Gamescom 2023
We're off to Cologne on 21st t0 25th August In just a couple of weeks time Team AdInMo will be heading off to join the gaming frenzy at this year's Devcom and Gamescom in Germany. We can't wait to connect again with friends and partners, old and new, at the biggest games event in Europe. If...
How many media touchpoints are in your day?
Demand Advisor, Yasin Dabhelia talks about why gaming is an essential touchpoint in an omnichannel media plan. In the ever-expanding realms of digital advertising, the gaming industry is becoming a formidable force with in-game formats consistently featuring in the list of ‘emerging channels’...
AdInMo partners with NumberEight for Demographic Targeting
NumberEight introduces new demographic targeting at scale using AI intelligence. NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data,...
AdInMo Developer Shoutout
Mobile games development is a fine balance between creating the best games for players and paying the bills. We get it. Here’s our regular check in on some of the latest developers doing just that by increasing monetization while improving the game experience with immersive in-game ads. We salute...
